Marketing your pool business isn’t easy. You have to create a marketing strategy, marketing calendar, content, search engine and social media ads, and so much more. But which platforms work best for pool marketing? We’ll let you in on a little secret: here are the best platforms for marketing pools.
Why Facebook is a Powerful Pool Marketing Tool
It may seem like a no-brainer, but Facebook is going to be your best friend when it comes to marketing pools. Everyone is on Facebook, and ad costs are much less than on Google. Heck, sometimes Google takes you to Facebook as one of the top search results!
Facebook users are generally older than the demographics of most other social media platforms. This means you’re reaching an audience that are largely homeowners with considerable disposable income. Facebook is also a highly visual platform, so it’s a great place to showcase your gorgeous pool images. Facebook also allows you to engage directly with your shoppers and customers, both through comments on your posts and via Facebook Messenger.
Why Instagram is a Powerful Marketing Tool
After Facebook, Instagram is the next no-brainer platform to use in pool marketing. Images are everything when it comes to marketing your pool business, and Instagram is heavily image focused. You can tell people all day how high quality your pools are, but a picture is worth a thousand words. When you post images of your pools on Instagram, you can show people the high quality of your pools, and explain in the caption why they are high quality. It’s that simple!
“But,” you’re thinking, “My target audience isn’t on Instagram. It’s just a bunch of kids.” That’s not entirely true. According to Hootsuite, 30.3% of Instagram users are 35 years or older, and 33.1% are 25 to 34 years old. That means a majority of Instagram users are homeowners with disposable income, and many are looking to buy a pool now or within the next few years.
Why Pinterest is a Powerful Marketing Tool
The next platform you should use for marketing your pools is Pinterest. Think about it: when people are planning weddings, showers, parties, vacations, or even home improvements, Pinterest allows them to create boards for planning and share with friends. Isn’t this pretty much what they want to do with a pool buying process, too?
Your customers can utilize Pinterest for their entire research and pool buying process. When you post images of your pools on Pinterest, users will save them to their boards and come to you later when they are ready to add a pool. Also, Pinterest has a large demographic of homeowners, making it a natural platform for your pool marketing.
Using the best platforms for marketing pools takes time. Let The Get Smart Group help you with our monthly marketing management plan. We can help you market your pools, while you handle everything else your business needs. Schedule a free 30 minute consultation today to get started.
