Twitter is a fun place to be when there’s breaking news. Everything moves so fast, trending topics can change by the minute, and it’s easy to stay up to date with the very latest information. This social media platform has a purpose and it’s here to stay. Is it the right place for your business to be? Probably not.
The Purpose of Twitter
Twitter was created to fill the desire for efficient connections with other people. Your customers likely look for news, gossip, sports, fashion, and celebrity happenings; they like the brevity of Twitter because posts are limited to 140 characters. Users jump from one tweet to the other in short bursts, not staying in any one place too long.
Twitter & Small Business
The biggest hangup when it comes to the small business market is the very thing that makes Twitter so unique: the fast pace. Tweeters want frequent updates, and they expect quick replies. One study shows that a business should produce 4 to 5 quality tweets per day to see the best results; you’ll also need to answer questions, add comments, and connect with followers for Twitter to be effective. For most small businesses, there’s not a staff member who can afford to be on call several times a day to babysit the account. That’s why we don’t recommend Twitter as an effective social media platform for 95% of our clients.
