Shoppers come to your store. People respond to your ads and redeem your coupons. So, you may be thinking, “Do I REALLY need a blog for my business?” You do, and we’ll tell you why.
Drive Traffic to Your Site
Think of how you find companies and do business with them. Sometimes you search “best hotel” or “best repairman” and end up with a listicle of different “best ofs” nearby. But sometimes you find more specific answers to your questions. For example, today you might have searched “Do I really need a blog for my business?” and ended up here. If this blog helps you answer your question, you may start to check out other parts of our website, or even contact us for more information. You didn’t find our website by searching “best digital marketing agency for pool and spa businesses” (although, that is a great description). You found us because we had something to offer you: an answer to a pressing question, in the form of a blog.
This is the main reason why you need a blog for your business. Even if you don’t think anyone will read your blog, posting blogs consistently helps improve your search engine optimization (SEO). In non-marketing terms, this will help your business appear higher in a Google search. Appearing higher in a Google search means more people will see your website, and you will get more leads.
Create Content for Social Media
If you are wondering about having enough content for a blog, you may also not feel like you have enough content for social media. The great thing is that creating blogs gives you content to post on social media! Once a blog has gone live, you can share it on your social media page(s) for your followers to read. This will help break up your normal posts about the products you have in stock and what deals you have going on. Plus, when these blogs are shared on social media, you are driving traffic to your website through something other than just a search engine.
Sharing blogs on social media also helps you share with a wider audience. How many times have you liked or shared an article on Facebook? When you share an article, all of your friends now see the post. So, not only will you be reaching your followers, but you’ll be reaching all of their followers if they share your post. All you have to do is make your blog captivating enough, and they’ll do the work for you.
How Often Should I Blog for My Business?
Once per week is ideal for most small, locally-owned businesses. If you’re in a small area with little competition, you may get away with once per month or every 2 weeks. However, if your competitors are upping the SEO ante in your marketplace, you may consider blogging 2-3 times per week, with a strong social media presence to support your efforts. But you just won’t make any SEO traction with less than one well-written blog post per week. Make sure your titles and topics are endowed with rich keywords that people use to search for your business.
But What if I Don’t Want to Write a Blog?
Not everyone is a writer – and that’s okay! Let The Get Smart Group help you out. We can help you consistently post both blogs and social media posts, and drive more traffic to your site. Schedule a free 30-minute consultation today and learn what The Get Smart Group can do for you.
