The world is starting to get back to normal, and so are your pool sales. However, you’ve found that your same-old tactics just aren’t working anymore. What’s your next step? Learn how to sell more pools with these three tips.
1. Find Your Target Market
When you’re running Facebook marketing for pools, or honestly any marketing for pools, you need to find your target market. This isn’t just setting your ad demographics to target anyone in your area. You need to set your ads so they’re even more specific in who they target.
Facebook lets you get super specific with who your ads target, which is kind of creepy when you think about it. But, this helps you save money on ads and, in time, sell more pools. Typically, pool buyers are going to be in their 30s or 40s, married, and homeowners. By starting there and finding more detailed information about your region, you can start to narrow down the people who see your ads. Then, the people who see your ads are more likely to buy a pool, and you’ll be getting a better return on investment in the long run.
2. Share Your Knowledge
In order to sell more pools, you need to share your knowledge about pools with the world. No, we’re not suggesting you share every little secret. Just some secrets. Like, how to balance your pool’s pH level.Â
When you first think about it, it may not make sense that people wanting to buy a pool will look at blogs with information for people who already own a pool. But, what if they’re on the fence and learning about pool maintenance is what helps them make their decision?Â
Plus, when you share your knowledge, you’re showing potential customers that you know what you’re doing. You’re a reliable dealer who can also help them maintain their pool and answer questions for decades to come. Sharing that knowledge could be the difference between them choosing your business, or your biggest competitor.
3. Keep In Touch
Once you get in contact with a lead, or even sell them a pool, you need to keep in touch with them. Customer service is a factor in deciding where to buy a pool. Your customers will continue to come back to you for the lifetime of their pool for water testing, maintenance, and so much more. Aren’t you more likely to buy from someone you have a personal relationship with?
And don’t forget to keep in touch with them after they’ve purchased. Again, you’ll be working with them for years, and they want to feel valued. Plus, word of mouth is still a huge selling factor. These customers you keep in touch with may write you a review, or even just tell someone about your business face to face. You can’t discount the value of personal relationships.
At The Get Smart Group, we love to build personal relationships with our clients. Plus, with our years of experience in pool and spa marketing, we can help you target your ads and share your knowledge as well. Schedule a free consultation today to learn how we can help you sell more pools.
