According to Investopedia, your brand is an intangible marketing or business concept that helps people identify a company, product, or individual. People can often confuse brands with other branding tools, such as logos, icons, and brand color schemes, which are essentially marketing tools that help consumers identify the brand by the images they see in ads and promotions.
Branding is very important for a business because of the overall impact it makes on your company and the consumer. It can change how people envision your business. Branding can drive new clients or customers and increase the value of your business, but it can also do the opposite if it is not done correctly.
First impressions are very important for a business.
A brand reflects the company’s overall personality. A cohesive brand “umbrella” will represent the different services and/or branches of a business. A good brand also builds trust with consumers and how they remember their experiences with a particular business.
Of course, this all depends on how well a business provides its services or products. A well-designed brand grows with the business but also helps a business grow. Brand recognition is very important for business growth because consumers always remember brands that stand out and will most likely have a long-term relationship with that particular brand.
Think about your child’s reaction when they spot those famous Golden Arches from their car seat going down the freeway. Or your own response when you find your favorite detergent marked down at the supermarket. You might also have a strong reaction when you see brands you’ve had a negative experience with, leading to avoiding those products, even when the price is lower.
It isn’t easy in today’s market to stand out among other brands.
A strong brand always provides value for a business. A brand needs to have a well-designed logo, fonts, established color scheme, and other visual elements that exude your company’s personality and resonate with the overall brand “umbrella”. A well-trained staff, talented employees and exceptional customer service are all part of the brand that reflect on the business’ success and the way that consumers remember their experience. What are you doing to build your brand?
