Hello again from your friendly neighborhood content manager! One of the top questions I get is how to improve SEO metrics. Actually, the first question I usually get is “What the heck do I need marketing content for, anyway?” Well, with a little faith and a little trust and a sprinkling of pixie dust…
…Okay, not quite. But it does require a little faith and trust in your expert marketing team – and some super creative content – to improve your SEO metrics over time.
First, test the content marketing waters
In order to truly know which marketing content your audience responds to the best, the first step is to create some content! You can use tried and true methods you’ve used in the past, but don’t be afraid to explore. Sometimes you’d be surprised at what captures your audience’s attention!
Here at The Get Smart Group, two of our values are Innovate and Do More. I think the greatest shame when it comes to creating marketing content is everyone seems so hesitant to try something new or have fun with it. My advice: be bold! Be willing to try something new that you’ve never tried before! The very worst thing that can happen is that it just doesn’t get much of a response. (And trust me, that’s not as bad as you think, compared to other things that could negatively impact your SEO. But we’ll get into that).
I do have some suggestions! Types of content I’ve seen get a great response to are:
- Video testimonials from past customers and projects you’ve completed
- Blogs answering top-searched questions
- Fun posts from employees, like a lizard hanging out on the back of a pool installer while he’s working
- Bears in a hot tub meme
SEO Metrics data identifies what your audience responds to the best
Now, this is the really fun part. After monitoring your SEO for a few months, we’ll have plenty of trackable data to show what your audience responds to best. Using these metrics, we then can curate even better marketing content suited to your audience.
Patience is key! This process takes time. It takes trial and error and (surprise!) trying new things.
If it turns out that content didn’t get much of a response, that just tells us to try something else instead and to keep trying until something sticks. However, it shouldn’t have that much of an impact on your SEO metrics. The lack of response in real-time may look bad on the surface, but it’s really only a superficial wound because consistent publishing still gets search engines to notice your business. It boosts keywords on your website and shows search engines that your business is, well, still in business.
Our content rarely fails to perform, because we use solid search metrics to develop your marketing content, even before we begin writing. We know what’s performing for your competitors and what people are searching for on the internet at large.
Here’s what negatively impacts your SEO metrics: publishing no content at all or publishing too infrequently. These are almost as bad for SEO as publishing subpar marketing content.
Once we have metrics backing what works and what doesn’t work, we can build an entire SEO strategy around what marketing content proves successful. This will improve your SEO metrics even more, both on your website and social media.
Are you in need of some awesome marketing content to improve your SEO metrics? Get in touch with The Get Smart Group today! We have a whole content team ready to help your SEO fly.