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Segmenting Your Remarketing Audience

Segmenting Your Remarketing Audience

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By now, we’ve surely got you convinced about the importance of remarketing. The wonders of building certain ads for certain…
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Why Remarketing Matters to Small Business

Why Remarketing Matters to Small Business

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  Small business owners and managers have a lot on their plate. So we know you don’t have the time…
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What This Election Cycle Teaches Us About Digital Marketing

What This Election Cycle Teaches Us About Digital Marketing

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Regardless of which side of the political aisle you sit on, this election cycle has been like no other. Actually,…
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The Art of Prioritizing YOU

The Art of Prioritizing YOU

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As someone who didn’t grow up with a swimming pool in my backyard, let alone a hot tub, I struggled…
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Logo Blues Got You Down? You’re Not Alone.

Logo Blues Got You Down? You’re Not Alone.

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Most pool and spa dealers know the importance of logos as brand images. They understand that having a consistent image…
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What to do with Bad Reviews

What to do with Bad Reviews

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I’m Never Coming Back, and Your Business Should Burn in Hades And other tales of bad reviews “My best friend…
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Digging Deeper into SEO

Digging Deeper into SEO

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Here at GSG, we hire a lot of writers. They come from an amazing variety of backgrounds, from journalism to…
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How to Write the Best Email Marketing Broadcast

How to Write the Best Email Marketing Broadcast

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Email broadcasts for your business are a pool and spa marketing CRM tool you should be utilizing. Not only are…
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When the Going Gets Tough, The Tough Get Going

When the Going Gets Tough, The Tough Get Going

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This month I’m going to change gears a little. 2020 has been tough all over. I don’t know a single…
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Celebrating My First Workiversary

Celebrating My First Workiversary

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I just celebrated my one year work anniversary, or “workiversary”, with The Get Smart Group on June 17, 2020. If…
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