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Writing in the Client’s Voice

Writing in the Client’s Voice

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One of the things I see most often as Content Manager is writers struggling to write in the client’s voice,…
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How Writing Blunders Murder Your Brand Image & Reputation

How Writing Blunders Murder Your Brand Image & Reputation

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It’s just an apostrophe. The words mean almost the same thing. Nobody will notice that misspelled word. Not too many…
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Targeting Your Audience PART 2: How to Define Your Target Audience

Targeting Your Audience PART 2: How to Define Your Target Audience

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Last month we began to develop a target audience for your brand. If you missed it, check out the link…
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Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

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I review monthly metrics reports with each of my clients, and a number I watch particularly closely is “Organic Page…
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Why do Millennials change jobs so much?

Why do Millennials change jobs so much?

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Why do Millennials change jobs so much? At work a couple of weeks ago, my boss mentioned that he heard…
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2020 Pool & Hot Tub Marketing Insights

2020 Pool & Hot Tub Marketing Insights

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This is the time of year when Facebook (and many others) release marketing data designed to help advertisers throughout the…
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What is a CRM system? How it can immensely benefit your business!

What is a CRM system? How it can immensely benefit your business!

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CRM?  What in the world is that, and what does it have to do with my business? If this is…
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6 Critical Steps to Get the Most out of Your Google Ads Budget

6 Critical Steps to Get the Most out of Your Google Ads Budget

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Every pool and spa business owner wants web traffic. But once you start paying for Google Ads to drive visitors…
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What to Get Your People to do During Your Slower Months

What to Get Your People to do During Your Slower Months

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Let’s face it, for most pool and hot tub retail owners, the winter months get a bit tricky. First, you…
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Organization is Vital... Where Do I Start?

Organization is Vital... Where Do I Start?

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  A few weeks ago we talked about the importance of processes within our company. Not only are having processes…
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