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Is a Free Marketing Consultation a Waste of Time?

Is a Free Marketing Consultation a Waste of Time?

So, you’re looking into pool and spa marketing for your business. You see all kinds of offers for “free marketing…
Crafting E-Blast Subject Lines That Will Actually Get Opened

Crafting E-Blast Subject Lines That Will Actually Get Opened

As of 2021, the average office worker receives 121 emails per day. So, when people are overloaded with emails daily,…
Google Best Practices for Marketing Hot Tubs

Google Best Practices for Marketing Hot Tubs

Google marketing for hot tubs is distinctly different from other platforms in that Google’s users are actively seeking a hot…
Should You Run Swimming Pool Ads When Your Builds are Booked Up?

Should You Run Swimming Pool Ads When Your Builds are Booked Up?

Wow! Your pool builds are booked up through the 2022 season, and it’s time to revisit your marketing strategy. Since…
Can I Stop Marketing If Business is Booming?

Can I Stop Marketing If Business is Booming?

The pool and spa industry has seen a great increase in business with everyone being stuck at home. You’ve been…
Do I Need a Nurture Email Campaign?

Do I Need a Nurture Email Campaign?

You’ve gotten these emails before and probably still do. You shopped for something online, filled out a form, and began…
Why Do I Need Lead Magnets?

Why Do I Need Lead Magnets?

“Lead magnets.” You’ve heard this term before, but you don’t know what it means. Context clues can help you out:…
How to Market Pools When Builds Are Booked Out for Years

How to Market Pools When Builds Are Booked Out for Years

Congratulations! Your pool contracting business has builds booked through the 2022 pool building season. You’re all set. But you can’t…
How I Let Go of My Old To-Do List

How I Let Go of My Old To-Do List

  While I’m not the most organized person on the face of the planet, to-do lists have always given me…
Trouble Communicating in a Remote Workforce? Let’s Sniff This Out …

Trouble Communicating in a Remote Workforce? Let’s Sniff This Out …

So much has changed in the world over the last year, and yet so much remains the same, like communicating.…

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