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Crafting E-Blast Subject Lines That Will Actually Get Opened

Crafting E-Blast Subject Lines That Will Actually Get Opened

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As of 2021, the average office worker receives 121 emails per day. So, when people are overloaded with emails daily,…
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Google Best Practices for Marketing Hot Tubs

Google Best Practices for Marketing Hot Tubs

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Google marketing for hot tubs is distinctly different from other platforms in that Google’s users are actively seeking a hot…
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Should You Run Swimming Pool Ads When Your Builds are Booked Up?

Should You Run Swimming Pool Ads When Your Builds are Booked Up?

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Wow! Your pool builds are booked up through the 2022 season, and it’s time to revisit your marketing strategy. Since…
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Can I Stop Marketing If Business is Booming?

Can I Stop Marketing If Business is Booming?

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The pool and spa industry has seen a great increase in business with everyone being stuck at home. You’ve been…
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Do I Need a Nurture Email Campaign?

Do I Need a Nurture Email Campaign?

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You’ve gotten these emails before and probably still do. You shopped for something online, filled out a form, and began…
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Why Do I Need Lead Magnets?

Why Do I Need Lead Magnets?

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“Lead magnets.” You’ve heard this term before, but you don’t know what it means. Context clues can help you out:…
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How to Market Pools When Builds Are Booked Out for Years

How to Market Pools When Builds Are Booked Out for Years

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Congratulations! Your pool contracting business has builds booked through the 2022 pool building season. You’re all set. But you can’t…
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How I Let Go of My Old To-Do List

How I Let Go of My Old To-Do List

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  While I’m not the most organized person on the face of the planet, to-do lists have always given me…
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Trouble Communicating in a Remote Workforce? Let’s Sniff This Out …

Trouble Communicating in a Remote Workforce? Let’s Sniff This Out …

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So much has changed in the world over the last year, and yet so much remains the same, like communicating.…
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Slaying the Writing Dragons: Kill the Clichés

Slaying the Writing Dragons: Kill the Clichés

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Writing is hard. It’s supposed to be. Show me a writer who says it’s easy, and I’ll show you a…
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