Google marketing for hot tubs is distinctly different from other platforms in that Google’s users are actively seeking a hot tub or spa. Marketing on social platforms is often hit-or-miss, while Google marketing is specific and targeted. Since you’re advertising to people actively searching for your hot tubs, the cost of Google advertising is typically higher than on social media. However, your ROI is significantly higher, meaning your per-lead marketing spend can actually be lower on Google than other platforms. Simply put, it costs more because it works better. So, what are the best practices for marketing hot tubs on Google?
Claim Your Business on Google (GMB)
When you Google your business, often a listing will pop up with your business location, contact information, website, reviews, and more. These are called Google My Business (GMB) listings, and to make the most out of those listings, you need to claim your business. Your business is yours, but Google doesn’t know that.
Scroll to the bottom of the listing and claim your GMB. Once the process is complete, you’ll be able to keep your information up-to-date. Sure, this doesn’t seem like a big deal when you’re looking to market hot tubs, but it really helps. If customers can’t contact you, they can’t buy a hot tub from you through your GMB listing using a Google search.
Run Some Google Search Ads
There are two ways to rank high on Google Page 1 in the search results: 1. Organically or 2. Paid search. Your goal should always be to rank well organically, but that can take some time. And even after you reach the coveted #1 spot, you have to keep working to stay there with your organic ranking. The best, most reliable way to get to the top and stay there is using paid Google search ads. (The other type of Google ad is a display ad. Google display ads populate on websites that utilize Google ads for revenue.
We totally understand that you may not want to pay Google to advertise your business. But, it is one of the best ways to market hot tubs. When users do a Google search, they’ll see your ad, and are highly likely to click on it. Your ad will stand out from the rest of the Google search results, and you’re likely to see a return on investment. Running Google ads isn’t really an entry-level marketing task, though, so you may want to have a professional run your Google ads for you.
While Google search ads are highly effective, you’ll still need a smart SEO strategy to rank well in the organic search results, as well. Pick some keywords that your customers use to search for you and your products. For example, you’ll want to produce webpage and blog content for keywords like, “hot tubs Des Moines,” “HotSpring spas Des Moines, IA” and “spas in Des Moines, Iowa.” Write only high-quality content and avoid the urge to “keyword stuff.” The keywords should appear as many times as is natural within the content.
Write to Please Readers, Not Google Algorithms
Ironically, one of Google’s best practices is not writing to make Google happy. There are people out there who will tell you to use a ton of keywords to get your website to rank higher in the search engines. While this was true in the past, it is not anymore. Technology is getting smarter, and it can tell when you’re writing for Google versus writing for your reader.
So, if you’re looking to rank higher in Google, you need to think more like your customer. What would they want to know? What would they Google to find my website? How can I help them learn more before buying a hot tub? Content that answers the reader’s questions quickly and in a straightforward manner ranks best on Google.
When you partner with The Get Smart Group, we’ll not only help you figure out which keywords to target with search ads and organic content, we’ll even write your blogs for you. You can focus on what you do best (selling hot tubs), and we’ll focus on what we do best (marketing hot tubs on Google and other digital platforms). Schedule a 30-minute consultation with us today to get started!