Is a Free Marketing Consultation a Waste of Time?

So, you’re looking into pool and spa marketing for your business. You see all kinds of offers for “free marketing consultations”. But what does that entail, exactly? Is a free marketing consultation a waste of time? Are you just going to be sold things you don’t need? Okay—let’s break down what a free marketing consultation looks like. 

What is a free marketing consultation?

A free marketing consultation is going to look different with every marketing agency you work with. If you’re worried you’ll just be sold things you don’t need, that worry is justified. That’s what the world has come to today: some people are just selling you things that will make them the most money. They don’t look very closely at what you actually need.

That’s not how this works with The Get Smart Group. During your consultation, the focus is on you and your business. What do you need from digital marketing? What do you have going on now that’s working well? And what are you looking to improve? This 30-minute consultation is a chance for us to get to know you, so we can figure out how to best help you. 

There’s a lot more to marketing than than many people realize. Yes, understanding SEO and how to use it is important and certainly a part of what we do, but there is so much more. Great marketing involves strategizing. It means coming up with a plan that works best for you. 

You may need your website revamped or to have a website built from scratch. Maybe you’d like to boost engagement on your Google and social media posts and ads. Perhaps you need to keep closer tabs on your customer reviews. Or maybe you need professional videos or advertising guides created. Everyone’s marketing needs and strategies are different.

Of course, things change fast—especially in the world of marketing—and strategies don’t work forever. That’s why we stay on top of all of your marketing. In your consultation, you’ll hear about how we regularly monitor and revisit strategies to ensure that you always have the best marketing plan in place for your business goals. 

During the consultation, we will discuss marketing services we can provide for you based on what your goals are. But, we’re not just going to read services off our website like we’re a presenter doing a PowerPoint proposal. Instead, we’ll show you how these services can help meet your specific goals. That’s really what you want to know, right?

Is a free marketing consultation really free?

We can’t speak for everyone, but with The Get Smart Group, your 30-minute free marketing consultation really is free. We’re not going to ask for your credit card number before the consultation like a free trial. The free consultation benefits us, too. We don’t want to take you on as a client if your goals and our services don’t line up. So why charge for something that’s good in the long run for both of us?

What do I get out of a free marketing consultation?

There are many reasons you should try a free marketing consultation. The main reason is to find out if you and the agency are a good fit. But, a consultation is also valuable if you don’t know if you even want help marketing your business. You’ll have a chance to hear about all aspects of what we do and you can tell us about your business and current marketing strategies.

Your expertise is selling, installing, and maintaining pools and spas. Our expertise is marketing pools and spas. While we know a lot about them, we couldn’t go install one ourselves. We would need help. And even though you can sell pools and spas, marketing is a whole different ball game. A free consultation is a perfect way to see how certain marketing strategies would fit with your business. 

Is hiring a team to work within your business the right move, or is it hiring an entire team outside your business for the price of one employee? Is marketing really something you can take on yourself with all of your other responsibilities? At the end of the 30 minutes, you’ll have a much better idea of the right move for you.

So, schedule a 30-minute free marketing consultation with The Get Smart Group today. We can’t wait to chat with you and we promise it won’t be a waste of time.