So the same-old, same-old just isn’t working, huh? You’ve tried it all, and your hot tub marketing is just lacking. That’s okay; it happens to the best of us. Let us help you supercharge your hot tub marketing strategy with these two tricks.
1. Supercharge Your SEO
When you think of hot tub marketing, you’re probably thinking about social media and maybe some Google Ads. If this is where you’re stopping, you’re definitely not maximizing your Google marketing for hot tubs. You need to supercharge your hot tub marketing strategy by supercharging your SEO.
What does this mean? You need to start posting blogs written for SEO on your website and sharing them on social media. It’s really not enough just to write a blog and publish it, though. It needs to have an SEO-friendly title, targeted keywords peppered throughout, and plenty of internal links to prevent readers from “bouncing” away from your website.
These blogs should be informational, not completely focused on selling your product. The point of these blogs is to get your business’s name out there and target specific keywords. Instead of just showing in search results for “hot tub store near me,” you’re now showing in search results for “how to choose the best hot tub.” Plus “hot tub cost,” “hot tub colors,” “hot tub sizes,” “hot tub party ideas,” and many others.
But, the benefits of blogging are even better than just getting your name out there. It’s getting your name out there as a business that knows what they’re doing and are trusted experts in their field. A potential pool buyer can learn all about hot tub maintenance from you before they step foot in your store. When they’re ready to buy, they’ll know that you know your stuff and can help them with their maintenance. It’s a two-for-one supercharged strategy.
2. Supercharge Your Social Media
We can’t talk about hot tub marketing without talking about social media marketing. It’s just a part of today’s world that we can’t get away without. But, we can use it to our advantage.
If you want to supercharge your hot tub marketing strategy, get active on social media. You know the drill: run ads and post to your timeline. But to really supercharge it, you need to engage with your followers. Did someone leave a question on one of your posts? Answer it. Did they leave you a not-so-great review? Thank them and offer to talk on the phone. Did they leave you a great review? Thank them and let them know how much you value them. Did they leave a bad review? You may not want to, but it’s a good idea to respond to those, too, in the most polite way you can.
Social media isn’t just a place to advertise your business. It’s also a place to engage with your customers. Customer service is now face-to-face, over the phone, and online. By taking the time to respond on social media, you’re showing both your current and potential customers how much you care and value them.
Being a small business often means that your customers are your family, and always means that they can expect better service than from a big box store. Show them that in your marketing.
Supercharge Your Hot Tub Marketing Strategy
Now you know what you need to do to supercharge your hot tub marketing strategy, but you need to implement it. It’s time for you to call in the experts. At The Get Smart Group, we specialize in pool and spa marketing. We can help you supercharge your strategy, and you can focus on your customer service. It’s really that simple.
Schedule a free 30-minute consultation today to learn more.
