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Getting Your Ducks in a Row | Using a Marketing Calendar

Getting Your Ducks in a Row | Using a Marketing Calendar

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By: Michelle L. Cramer So, now that 2015 is nearly behind us; do you know what to expect from 2016? Have you…
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Adapting to Facebook Newsfeed Changes

Adapting to Facebook Newsfeed Changes

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Have you disappeared? Facebook changed its newsfeed algorithm yet again at the beginning of 2015, resulting in one of the…
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Developing Your Brand | Hook Them With a Story

Developing Your Brand | Hook Them With a Story

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By: Michelle L. Cramer One of the most popular television comedies in recent years is How I Met Your Mother,…
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Target Potential Customers With Facebook Lookalike Audiences

Target Potential Customers With Facebook Lookalike Audiences

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By: Michelle L. Cramer For some time now, advertisers have been able to create Facebook Custom Audiences, matching customer data…
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74 Characters | Optimizing Facebook Ad Text

74 Characters | Optimizing Facebook Ad Text

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Be relevant. Grab attention. Have a call-to-action. Include a value proposition. These are the elements of a strong, effective advertisement,…
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Making the Connection | Pairing Email Campaigns and Social Media

Making the Connection | Pairing Email Campaigns and Social Media

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As you look at your marketing strategy, you may tackle email campaigns and social media separately. You may even have…
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Eye Catcher | Social Media Photos That Don’t get Overlooked

Eye Catcher | Social Media Photos That Don’t get Overlooked

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A picture is worth 1,000 words… or so they say. When it comes to marketing, the right picture can tell…
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