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Interested in digital marketing for your business? Then read the latest information on how to grow your business, expand your reach, and develop your team.

Behind the Scenes with Hot Tub & Swimming Pool Landing Pages

Behind the Scenes with Hot Tub & Swimming Pool Landing Pages

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Whether you’re marketing for pools, hot tubs, or really anything else…a solid landing page is essential for a successful campaign.…
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The Art of Prioritizing YOU

The Art of Prioritizing YOU

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As someone who didn’t grow up with a swimming pool in my backyard, let alone a hot tub, I struggled…
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Logo Blues Got You Down? You’re Not Alone.

Logo Blues Got You Down? You’re Not Alone.

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Most pool and spa dealers know the importance of logos as brand images. They understand that having a consistent image…
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What to do with Bad Reviews

What to do with Bad Reviews

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I’m Never Coming Back, and Your Business Should Burn in Hades And other tales of bad reviews “My best friend…
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Digging Deeper into SEO

Digging Deeper into SEO

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Here at GSG, we hire a lot of writers. They come from an amazing variety of backgrounds, from journalism to…
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How to Write the Best Email Marketing Broadcast

How to Write the Best Email Marketing Broadcast

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Email broadcasts for your business are a pool and spa marketing CRM tool you should be utilizing. Not only are…
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When the Going Gets Tough, The Tough Get Going

When the Going Gets Tough, The Tough Get Going

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This month I’m going to change gears a little. 2020 has been tough all over. I don’t know a single…
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Celebrating My First Workiversary

Celebrating My First Workiversary

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I just celebrated my one year work anniversary, or “workiversary”, with The Get Smart Group on June 17, 2020. If…
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Pool & Spa Marketing on a First Name Basis

Pool & Spa Marketing on a First Name Basis

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Learning to work at The Get Smart Group is no small venture. I tell Scott (and all of our new…
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How COVID-19 changed my life & not in the way you're thinking!

How COVID-19 changed my life & not in the way you're thinking!

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I’m basically a social person, or at least I thought I was. As someone with a very active calendar, most…
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