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Targeting Your Audience PART 1: Who the Heck is my Target Audience?

Targeting Your Audience PART 1: Who the Heck is my Target Audience?

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Sometimes marketing is a moving target. It can be frustrating to know what to spend your marketing dollars on to…
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How We Survived Without Power

How We Survived Without Power

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  We love living and working in Northern California! It’s an amazing area for anyone with a desire for an…
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Which Social Platforms are Right for Your Content Marketing?

Which Social Platforms are Right for Your Content Marketing?

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  “Get on social,” they say. “Social marketing is where it’s at!” People aren’t seeing your TV ads anymore. They…
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How a blog helps your business

How a blog helps your business

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As a small business owner, you’ve probably heard that a blog on your website would be good for your business. …
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How to NAIL Your First Facebook Live

How to NAIL Your First Facebook Live

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Videos are one of the most effective marketing tools. In fact, according to Forbes, online customers are 64% more likely…
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There Ain’t Enough Coffee in the World, But There Are Processes

There Ain’t Enough Coffee in the World, But There Are Processes

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This is not another blog post detailing our team’s use of a specific project management tool or regaling our expertise…
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Having A Lifetime Plan for Every Customer

Having A Lifetime Plan for Every Customer

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If you’ve been following us long, you’ve learned about the importance of online marketing, and SEO, and reputation management, among…
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What is Actionable Reporting?

What is Actionable Reporting?

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Even if you’re a brick and mortar store, you’ve no doubt accepted the importance of your online reputation and online…
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Know Your Pool Lead Costs

Know Your Pool Lead Costs

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Know Your Pool Lead Costs How much did I pay per pool lead this spring and fall? Where are most…
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Get Smart Foundation Package

Get Smart Foundation Package

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Decades ago, it was rare that a happy customer would take the time to give you positive feedback. During that…
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