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Target Potential Customers With Facebook Lookalike Audiences

Target Potential Customers With Facebook Lookalike Audiences

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By: Michelle L. Cramer For some time now, advertisers have been able to create Facebook Custom Audiences, matching customer data…
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Viral Customer Service | Social Media Marketing

Viral Customer Service | Social Media Marketing

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At the end of August, Evian launched a full-scale campaign on Twitter that set a new precedent in social media…
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74 Characters | Optimizing Facebook Ad Text

74 Characters | Optimizing Facebook Ad Text

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Be relevant. Grab attention. Have a call-to-action. Include a value proposition. These are the elements of a strong, effective advertisement,…
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Making the Connection | Pairing Email Campaigns and Social Media

Making the Connection | Pairing Email Campaigns and Social Media

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As you look at your marketing strategy, you may tackle email campaigns and social media separately. You may even have…
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Eye Catcher | Social Media Photos That Don’t get Overlooked

Eye Catcher | Social Media Photos That Don’t get Overlooked

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A picture is worth 1,000 words… or so they say. When it comes to marketing, the right picture can tell…
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Web Tips: How to Install Wordpress Easily using FTP

Web Tips: How to Install Wordpress Easily using FTP

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This install has been deemed the “5 minute installation”. From my experience, once you’ve gone through the process it’s really…
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Make Your Presence Known: 3 Strategies to Get Your Facebook Posts Seen

Make Your Presence Known: 3 Strategies to Get Your Facebook Posts Seen

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The “Facebook Algorithm.” It sounds so ominous. Those of us working to market anything on this social media platform have…
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How to Refresh Your Brand

How to Refresh Your Brand

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            Become a Refreshing Spring: Revamp Your Brand By: Michelle L. Cramer City life and…
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Important Elements of Visual Branding

Important Elements of Visual Branding

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                      Main Elements of Visual Branding | Becoming a Sequoia…
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What To Expect From A Graphic Designer

What To Expect From A Graphic Designer

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By: Michelle L. Cramer Part of refreshing your brand – or starting from scratch – is a stellar logo. Unless…
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