Make Your Presence Known: 3 Strategies to Get Your Facebook Posts Seen

The “Facebook Algorithm.” It sounds so ominous.

Those of us working to market anything on this social media platform have heard that phrase a hundred times over. And still, most of us don’t really know what it means because those Facebook minions love to be secretive.

What we do know is that it really messes with what shows up in a Facebook newsfeed, and many Facebook business pages suffer because of it. Just the fact that someone’s newsfeed can be filtered by “top stories” or “most recent” can harm a Facebook business page significantly (unless you’re getting a lot of likes and comments from someone’s friends, your posts will not show up in a “top stories” newsfeed).

So, it’s going to take a little extra work on your part to connive your way on to the newsfeeds of your followers.  But it can be done.

1. It’s All in the Words

First of all, anything you post has to be worth reading/viewing in order to gain traction. This is true of every piece of content you produce. In terms of Facebook page status updates, however, focus on the following:

  • Grab their attention! — Give them a reason to read on, such as simply stating “#5 will change your life!” and leaving them to wonder why, craving more information.  Here’s an example:

 

 

 

 

 

 

 

 

 

  • Light a fire! — “Call to action” is not a catchphrase; it’s legit. You need one in your posts. Whether it’s asking a question that demands a response or simply giving them cause to click through and read on (see previous), a call to action is a necessity.   Which would you rather read more about…. The Michael Phelps Swim Spa has the latest features in home aqua therapy” or Download this brochure to see how a Michael Phelps Swim Spa will increase your overall health by an average of 20%”.

2. Speaking of Clicking Through…

Have you given much thought to that “Insights” tab on your Facebook business page? If you’ve looked at that, or even your own business page timeline, you’ll notice that platform keeps track of Facebook post reach (the number of people who see your posts). You may have also noticed that when you share something (whether it be an outside link, another Facebook page or one of your previous posts), those “reach” numbers are significantly lower.Facebook Insights Tab

 

 

 

 

 

 

 

 

Here’s a little trick few are aware of: when you’re sharing a link on your Facebook page, don’t just click the “share” button to put it to your page’s timeline. Instead, talk about the item of significance in your status (see the previous section) and tack the phrase “link in first comment” on the end. Then put the URL for whatever you want to share in the first comment of your new post. By requiring your followers to actually click on the post to see the link, you’ll increase Facebook engagement significantly. Proof is in the numbers — give it a try.

If you have it in your marketing budget, boosting a Facebook post (i.e. paying anything from $1 to hundreds to “force” your way onto your follower’s newsfeeds) can also be effective. A $10 boost spread over three days reaches, on average, 1500 people.

3. Consistency Wins the Day

All your efforts will be futile if you fail to post consistently. It’s not just about the algorithm liking you; the more you post, the more chance you’ll have of your followers seeing your posts. Period.

Don’t have the time to devote to getting on Facebook and posting all day long? There’s an answer for that: all Facebook business pages now have the option to create scheduled Facebook posts. If you have any sort of marketing calendar in place, you know what you’ll be posting about all week. So all you have to do is take some time on Monday to schedule all your posts for the week and, viola, you don’t have to think about it until next Monday

The key is to make sure your posts go up at a variety of times throughout the day so that you reach more of your followers. If you can manage to plan for two to three posts a day — morning, afternoon and evening — you’ll have visible engagement.

Seeing is Believing

One thing we do know about the Facebook algorithm is that, the more engagement you have on your Facebook business page, the more Facebook with throw it in your follower’s newsfeeds. Facebook is one of the most utilized social media platforms today, so it stands to reason that it’s well worth the extra efforts to be seen. Give these recommendations a try and comment below with your results, or any additional tips you have for our readers.

 

Faithfully yours,

The Get Smart Group

#getsmarter


How to Refresh Your Brand

HOW TO REFRESH

 

 

 

 

 

 

Become a Refreshing Spring: Revamp Your Brand

By: Michelle L. Cramer

City life and country life both bring a slew of great experiences. You’ll find concise arguments in favor of both. However, there is one area that most agree on regardless of their preferred demographic: fresh, country water is way better than city water.

I mean, it’s a no-brainer. Well water in the country is supplied directly from natural springs. The water is fresh and tastes wonderful. It embodies the natural environment of outskirts living. City water, however, has a number of additives and variables that affect the taste and you’d be hard-pressed to find many city dwellers who drink water directly from the tap without some sort of filtration system.

Where in the world am I going with this? Well, a stale, outdated brand (logo) is like city water. It’s bearable, when it has to be, and functional (like city water is for cooking and bathing), but isn’t as refreshing as cool country water straight from the springs of Mother Nature.

If your brand puts a unpleasant taste in the mouth, or simply doesn’t get anyone excited for what you have to offer, then it’s time to refresh it. It’s time to give your brand the vigor of spring water (or, at the very least, Britta water filtered from the faucet).

Here’s a little guidance for discovering that new brand approach:

Branded Content1. Identity

How would you identify your company? Wait now – we’re not talking about what your company does. We’re talking about who you are. One word ideas are a start, but the more specific you are, the better you’ll understand the message you want your brand to convey. For example, honest is great, but “ we do everything possible to give our customers the best products/services at the best prices with little need for replacement or redos” is more specific, and oozes sincerity and intent. Better, right?

2. Emotional ResponseColor Emotion Guide

What feelings do you want your company name and logo to inspire in potential customers? Trust is a common response, but dig that well a little deeper to get to the good stuff. Color is a strong element in visual branding and can produce several different emotions based upon the colors used.

3. Target Market

Identify your potential customers by writing down a thorough description of who you’re trying to reach. Elements and demographics to address include:

  • Age
  • Location
  • Career and Income
  • Gender
  • Level of Education Completed
  • Ethnicity
  • Lifestyle
  • Needs
  • Hobbies

It’s like knowing you’ll use tap water for cooking and bathing, but you certainly won’t use it for drinking. Your brand may reach any given number of people, but you need to refine it to be palatable to your target market.

Donate-to-Band-Brand-Identity-Website-Design-graphics-logo-design4. Style

Based upon the previous identifiers, what do you believe to be your business style? Are you modern? Conservative? Fun? Serious? Traditional? Your brand should reflect your company’s style both in visual aspects (logo, website design, etc.) and the voice of your content.

Once you have a grasp of the message you want your brand to convey, you need to start looking for someone to dig that well and tap into a refreshing spring of creativity. In other words, you need to hire a professional graphic designer. Just as you’re not a plumber and wouldn’t dig your own well no matter how great you believe yourself to be at digging holes, likewise you wouldn’t put your own logo together regardless of how concrete you are in its design. It’s an investment worth making.

Now, is anyone thirsty for success? Start refreshing your brand now and see the customers pour in.

(That’s enough of the water puns for today, thank you.)

Faithfully yours,

The Get Smart Group

#getsmarter @getsmartgroup


Important Elements of Visual Branding

Elements of Visual Branding

 

 

 

 

 

 

 

 

 

 

 

Main Elements of Visual Branding | Becoming a Sequoia

By: Michelle L. Cramer

There is a reason Instagram is so successful – and it’s not because of self-absorbed teenagers who are addicted to selfies.

It’s because we are a visual people. The evolution of a technology driven society has us craving instant gratification. We want to exemplify the old adage that “a picture is worth a thousand words.” There should be a full blown story in just one shot. Because, honestly, that’s all the attention span anyone has these days.

Which is why you absolutely must tighten up the visual aspect of your company’s brand identity. Your logo, your color scheme, the way you arrange your website and the cover photo on your Facebook page: all of these visual elements will either spurn more attention from your market, or see them moving on.

Elements of Your Visual Message

What does a new home-based business owner come up with when he doesn’t have the funds to hire a graphic designer for his logo? An overused font with no real distinction he can call his own. Of course, he still may be very successful with his new construction business, but there will come a time when that success requires a rebranding in order to get beyond a plateau.

Case Studies screenshotCLICK HERE to download our case studies and see how we recently rebranded a construction company, a winery and other clients.

And why would rebranding even be necessary? Because the elements of your visual brand need to be as distinctive as the products or services you provide. When combined, these elements should convey a message that only your company can be associated with, rather than lost in a sea of similarity. There are three main aspects of your visual brand that deserve careful consideration.

1. Color

Colors evoke neuro responses.  According to a study released in April 2014 by the University of Missouri – Columbia, specific colors used in a company’s logo have a significant impact how that brand is viewed by consumers. Research showed that:

  • Blue = feelings of confidence, success, reliability
  • Green= environmentally friendly, toughness, durability, masculinity, sustainability
  • Purple= femininity, glamour, charm
  • Pink = youth, imagination, fashionable
  • Yellow= fun, modern
  • Red= expertise, self-assurance

2. Font

Believe it or not, fonts go out of fashion. I recently saw a chiropractic office using the Papyrus font for its logo and nothing more (no color, no image). Someone saw the same and exclaimed “Isn’t that font 20 years old?” One might surmise that you should avoid using fonts in your logo that are recognizable in popular global brands like Coca-cola, and fonts that saw too much use in their initial days, like Papyrus.

Additionally, examining several font options for the same words will have different emotional results. Choose a font that fully embodies the personality you want associated with your business. And, of course, something that is legible. If any letter is hard to decipher, move on to a different font. No one wants to spend more than a couple of seconds reading your company name. They don’t want to have to decode it. Ain’t nobody got time for that!

3. Logo

Bringing color and font together, along with imagery, is supposed to be the opener to your company’s story – the “Once upon a time…” if you will. You can’t put minimum effort in this. Well, you can, but not if you want people to actually remember your business. This is how you start making an impact. Your logo either draws them in or subconsciously makes you a blade of grass in a forest full of the competition, like giant sequoias towering above you.

Dramatizations aside, there has to be cohesion between the visual aspect of your brand and the message you wish to convey to consumers. Yes, visual branding goes beyond these elements of color, font and logo – you’ve got to consider social media imagery, website design and even product design – but you’ll never fully ratify your message through those channels if you aren’t using these basic elements to their full potential.

Not sure where to start on this whole process? We have another blog post for that! Check out How to Refresh Your Brand for some great suggestions.

Faithfully yours,

The Get Smart Group

#getsmarter @getsmartgroup


What To Expect From A Graphic Designer

 

 

 

 

 

 

 

 

 

 

 

 

By: Michelle L. Cramer

Part of refreshing your brand – or starting from scratch – is a stellar logo. Unless you’re well versed in all things graphic, your logo elements will likely fall short of looking professional and drawing  attention in the way you desire.

It’s better that you hire a graphic designer to put your logo together. But, when you do, make sure that it’s a graphic designer you can rely on to get you the results you want. These tips will help you.

The Cost

When a graphic designer provides you with a quote, the charge shouldn’t be more than $800-$1000. That may seem a little steep for a logo, but this price should also include the following:

  • Business card template
  • Stationary/letterhead design
  • Facebook profile picture and header
  • Twitter profile picture and header
  • Headers for your website
  • Logo in a variety of formats, including JPG, PNG, EPS and PSD

Branding PackageAvoid any designer that refuses to provide the raw art file for your logo – this is not a professional. Any files should be high resolution, which means more than 300 DPI, which will allow you to print your logo in larger formats without harming the integrity of the image. And make sure that your service contract includes a full list of everything the designer will provide.

Experience

Make sure any graphic designer you consider has samples of previous work. Even if you’re hiring someone relatively new to the profession, anyone you consider should have designs they’ve worked on to perfect their talent so you can see they’re style. If you like what you see, then you’ll likely be happy with what they design for you. However, it’s best to hire someone with a clear portfolio and happy previous clients just to be sure.

Committed to Results

Any diligent graphic designer will work on your logo until you’re happy with it. Before hiring someone, ask about her completion policy. A reliable graphic designer will provide at least three logo samples with first draft to get a better idea of what you’re looking for. Then he will work to perfect the logo to your specific requests, even if it takes a few attempts to get it right. It doesn’t necessarily mean you’ll need revisions, but if there is a color change or different font you want, it’s nice to know you have that option without too much trouble.

Communication

Tying into their commitment to results, graphic designers should be excellent communicators. Culture makes a difference, some of the time. If someone doesn’t understand cultural norms, they may not be able to get the point you are trying to make with your logo. Have a phone conversation before you hire an artist to make sure you will avoid difficulty communicating. It’s also great to make sure that you’ll get along – you certainly don’t want to work with someone when your personalities clash.

Just remember, despite what you may think, it’s not a good idea to try and design your logo all on your own. A professional will help you convey the message you desire appropriately so that you can maximize your target market reach.

 

Faithfully yours,

The Get Smart Group

#getsmarter @getsmartgroup


Web Envy: A Style Spotlight

Your website is easily one of the quickest and easiest ways to extend your personality. Let’s take a look at a few gifted companies that really make their site work for them. This week, since it’s the first installment of this series, we’ll look at the home page

Swiss

Screen Shot 2014-07-11 at 10.40.19 AM

In true Swiss fashion, this site maintains a spotlessly clean look. The color is rich without being flamboyant, and the amounts of elements are minimal, making it clear.

swiss.com

Highlights

If we dissect this snapshot of the homepage, there are basically 4 elements.

  • Navigation

    6 clear areas to navigate in plain, easy to understand language.

    Screen Shot 2014-07-11 at 10.49.07 AM

  • Functionality Placement

    This is my favorite part of the entire homepage. Swiss knows their customers, and by placing this all-in-one booking, bag checking, and flight status tool this way it made access to it effortless. Front and center, this element breaks the frame of the eye-catching hero image below in a way to say “I’m important, and my function follows this mentality”.

    Screen Shot 2014-07-11 at 10.49.16 AM

  • Hero Message

    As said above, this eye-catching piece allows Swiss to says exactly what they want to portray.

    Screen Shot 2014-07-11 at 10.49.22 AM

  • Extra Information

    This extra section may fall lower on the hierarchy, but that’s exactly how it’s designed. Two dynamic special offers that help users know that there are deals. Then it navigates away as to not muddy the homepages image.

    Screen Shot 2014-07-11 at 10.49.29 AM

If you have more interest in learning web design skills, this company does a great job of teaching all of the skills you’ll need to start up!


How to Buy (or renew) a Domain Name using GoDaddy

One of the first steps to getting your business setup online is to purchase a domain name.  You do this using a service called a registrar.  There are numerous registrars out there, but my preferred company is GoDaddy.  You may be familiar with GoDaddy from their racy Superbowl commercials or their relentless online advertising campaigns.  Despite the fact that their website is super cluttered with a bunch of extra stuff they’re trying to sell you, they have one of the best domain management tools available.  Let me show you what I mean.

When you first visit GoDaddy’s website, you’re presented with a littany of choices.  In this case, we just want to register a new domain name.  So, type your desired choice in the box indicated below:

Choose your domain name
Choose your domain name

For this example, let’s assume you’re looking for your name as a domain name.  So, for me, I would type: scottreynolds.com    Let’s see what happens:

In this case, my name is already taken, but they have numerous suggestions below.  For this example, I’m going to take the .info domain name.  If you don’t like any of the suggestions, try to come up with something else that you like.  Eventually you’ll find a good domain name.

The next step is trying to navigate through all the other stuff that GoDaddy will try to sell you before actually allowing you to make a purchase.  Always look for the ‘Next’ or ‘Continue’ or ‘No Thanks’ buttons on the bottom of the screen.  I don’t recommend purchasing any of their extra services unless you REALLY need them.

They’re going to try to get you again and again.  If you don’t already have a GoDaddy account, this is going to be the time to create one.  They need a bunch of information from you so that you can properly register your domain name.  Don’t worry, they keep your information safe and secure.

Once you’re logged in (or have created an account) you’ll eventually get to this screen:

This is FINALLY checkout.  On the bottom half of this screen, you’re going to enter your payment info and complete the checkout process.

Congratulations, you have a new domain name!

Click Here to give GoDaddy a try.


Website Design

Everyone needs a website.  The trouble is, few people know what their website should look like, what it should do or how it should operate.  That’s where we come in.

We don’t want you worrying about making sure your HTML is compliant, whether your site is optimized for search engines or mobile – or what in the world FTP and CSS mean.

Here at The Get Smart Group, we’ll build you a first class web presence that compliments your business where it should and doesn’t try to do what it shouldn’t.

Some examples of websites we have built recently: 

www.aurorapoolsknoxville.com

www.coronadocarrental.com

www.innovativespas.com

www.texashottubco.com

www.Oxygen265.com 

www.strongerfamilies.org 

www.primohottubsandswimspas.com

www.Legalresearchpros.com

www.Orangeburgmanor.com 

www.Atlasresortstore.com

www.hinmanpoolsupply.com

www.spspools-spas.com

www.pooltechplus.com

www.premiumwholesale.ca

www.waltrex.com

www.swim-fitness.com 

www.nwhotspring.com 

www.bigcoveredbuildings.com 

www.turningwest.com 

www.internationalswimspa.com 

www.lafoliawine.com

 

 


Marketing

Over time, we have gained much experience in creating, implementing and managing both traditional and new media channels.

Our expert area of marketing focus is  relationship based marketing and sales of high end products and services such as RV’s, Hot tubs, Swim Spas, Yachts, Golf Vacations, Legal Services, Medical Spas, Organization Memberships, Large Buildings or Custom structures & Real Estate investment.  These are just some of the industries we have assisted.

Fill out the contact form on the right to schedule a free consultation and learn more about how we can assist you with your marketing in any of the following areas. 

We offer the following marketing services: 

Graphic Design – branding, collateral materials, mailings, ads, web design

Social Media Campaigns + ongoing management

Google, Youtube, Facebook ad design & management

Marketing Calendar Planning

Radio & Video Project Management

Email Design & Broadcast

Content creation for websites, email & mailing followup campaigns

Custom CRM Implementation

Customized Sales & Marketing Training

 

Corporate Level Consulting we offer with our strategic partners

Improving Corporate Communications

Implementing VirtualCollaboration & Improving Team Dynamics

Enhancing Organizational Efficiency

Process Consulting


Infusionsoft

THE ONLY ALL-IN-ONE SALES AND MARKETING SOFTWARE BUILT FOR SMALL BUSINESS.

With Infusionsoft sales and marketing automation software, everything you need to get more customers, grow sales and save a whole lot of time is right at your fingertips. It’s your small business CRM, e-commerce, email and social marketing solution all in one place.

infusionsoft-customer-lifecycle
Why is infusionsoft a better CRM for your business? 

We’ve been using and customizing infusionsoft for years for our customers. The majority of our clients are entrepreneurs and small business owners with 25 or less salespeople on staff and 10 or less locations. There are a lot of copycat CRM systems trying to do what they do, but Infusionsoft is still the best platform on the market for small business. Period.

  • Ability to Automate & create extensive email campaigns, mobile responsive email broadcasts & email templates
  • Tracking lead activities and notifying sales people when certain activities occur – email opens, link clicks, etc.
  • Effective and customizable webforms for converting site visitors more effectively to leads
  • Insights into user activity such as web page browsing, email opens, interest in specific pages or lead magnets
  • Customizable sales funnel pipeline reports – so you can track how many leads you have in EACH stage of the sales process and watch the progress of each member of your sales team as they process their leads
  • Built in Reporting tools to show you the sales team performance, effectiveness of your email marketing, ROI on your digital advertising and where you should invest more time, training and money to get more sales.
  • Open API system works with HUNDREDS of other helpful plugins & apps on the market
  • Integrates with your merchant account & helps manage your online store purchases & email campaigns
  • Cloud based software allows you to login and work from ANY device connected to the internet from any location.
  • Low monthly cost
  • Built in Get Smart Group tech support, in person training & virtual training courses

Call us to learn more about how we can customize a CRM platform to help you convert & capture more customers this year. 415-800-2040 ext 701

graphic by Andrew Utley 


Get Smart Philosophy

Our Goal is to help entrepreneurs sustainably grow their businesses while maintaining a work-life balance. We want our clients to reach their full potential while leveraging technology, the internet, relationships, networks and the tools you have available to increase productivity efficiently.

We believe that true fulfillment has less to do with money and power and more to do with remarkable accomplishments, commitment to community, ethical leadership and making the achievement of your full personal and business potential a reality.