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How to Build Social Media Engagement for Your Pool and Spa Business

How to Build Social Media Engagement for Your Pool and Spa Business

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Did you sigh out loud as you opened your pool and spa business’s social media accounts today only to scroll…
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Best SEO Practices for Pool and Spa Dealers

Best SEO Practices for Pool and Spa Dealers

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Hit top pool and spa search results with these optimization strategies There are multiple ways to be seen out in…
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Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

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Science fiction isn’t completely outside of my wheelhouse. I’m familiar with the ways of the Force, I could pick Dr.…
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Does Facebook Engagement Matter?

Does Facebook Engagement Matter?

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If you ask Facebook — which I did cuz I’m thorough like that — they’ll tell you that engagement is…
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Does Your Company Blog Have a Pulse?

Does Your Company Blog Have a Pulse?

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Nurse… we need the defibrillator… STAT! “Where’s the emergency?” you ask. Well, it’s your company blog and we’re sorry to…
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Social Media Marketing is the New Window Shopping

Social Media Marketing is the New Window Shopping

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Have you ever been strolling along a business street when a window display caught your eye? Either the window art…
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Handling Business Social Posts in a Crisis

Handling Business Social Posts in a Crisis

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As I write this, one of the worst days of one of the worst months of Wall Street history grinds…
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Targeting Your Audience PART 2: How to Define Your Target Audience

Targeting Your Audience PART 2: How to Define Your Target Audience

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Last month we began to develop a target audience for your brand. If you missed it, check out the link…
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Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

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I review monthly metrics reports with each of my clients, and a number I watch particularly closely is “Organic Page…
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2020 Pool & Hot Tub Marketing Insights

2020 Pool & Hot Tub Marketing Insights

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This is the time of year when Facebook (and many others) release marketing data designed to help advertisers throughout the…
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