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How to Use Memes & Hashtags for Marketing

How to Use Memes & Hashtags for Marketing

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These days, it’s all about that #relatablecontent. While it may seem silly at first, memes and hashtags are actually a…
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Writing in the Client’s Voice

Writing in the Client’s Voice

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One of the things I see most often as Content Manager is writers struggling to write in the client’s voice,…
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Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

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I review monthly metrics reports with each of my clients, and a number I watch particularly closely is “Organic Page…
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2020 Pool & Hot Tub Marketing Insights

2020 Pool & Hot Tub Marketing Insights

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This is the time of year when Facebook (and many others) release marketing data designed to help advertisers throughout the…
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Having A Lifetime Plan for Every Customer

Having A Lifetime Plan for Every Customer

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If you’ve been following us long, you’ve learned about the importance of online marketing, and SEO, and reputation management, among…
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What is Actionable Reporting?

What is Actionable Reporting?

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Even if you’re a brick and mortar store, you’ve no doubt accepted the importance of your online reputation and online…
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Know Your Pool Lead Costs

Know Your Pool Lead Costs

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Know Your Pool Lead Costs How much did I pay per pool lead this spring and fall? Where are most…
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Why Online Reputation Management is Essential in This Digital Age

Why Online Reputation Management is Essential in This Digital Age

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  Online Reputation Management is one of the most significant changes that this Digital Age has thrust upon businesses. Today’s…
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Stop trying to do it all yourself - you're screwing it up!

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Sure, as a business owner you want to save money wherever you can – that’s reasonable. Sure – you got…
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Using YouTube in Your Marketing Strategy

Using YouTube in Your Marketing Strategy

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If you haven’t yet incorporated YouTube into your marketing strategy, you should. The statistics are simply mind-numbing:  YouTube reaches more…
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