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How a Blog Benefits Your Pool and Spa Business

How a Blog Benefits Your Pool and Spa Business

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Feel like you have something to say? The world's ready to hear it! Here's how a blog benefits your pool…
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How to Use Video to Promote Your Pool Business

How to Use Video to Promote Your Pool Business

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Capturing a viewer’s attention to promote your pool business in the gilded age of social media often requires a hefty…
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Generate and Manage Leads for Your Home Improvement Business

Generate and Manage Leads for Your Home Improvement Business

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The ideal customer for your business is someone that you’ve lured in with your stellar digital presence and nurtured so…
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How to Build Social Media Engagement for Your Pool and Spa Business

How to Build Social Media Engagement for Your Pool and Spa Business

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Did you sigh out loud as you opened your pool and spa business’s social media accounts today only to scroll…
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Identifying Marketing Goals When You’ve Got No Inventory

Identifying Marketing Goals When You’ve Got No Inventory

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One of the most exciting things we get to do here at The Get Smart Group is help our clients…
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Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

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Science fiction isn’t completely outside of my wheelhouse. I’m familiar with the ways of the Force, I could pick Dr.…
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Set Solid Expectations for Marketing Messages That Convert

Set Solid Expectations for Marketing Messages That Convert

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When I was around eight years old, a well-known shoe brand ran a commercial that had me clamoring for their…
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Getting Your Ducks in a Row | Using a Marketing Calendar

Getting Your Ducks in a Row | Using a Marketing Calendar

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By: Michelle L. Cramer So, now that 2015 is nearly behind us; do you know what to expect from 2016? Have you…
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Google Keep: Note based apps vs. Pinterest...what's more useful?

Google Keep: Note based apps vs. Pinterest...what's more useful?

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About a year ago, I got a text from my old friend Susan. She wrote, “I just followed you on…
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Accruing Feminine Interest for Your Business Through Pinterest

Accruing Feminine Interest for Your Business Through Pinterest

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Pinterest almost always gets overlooked by businesses trying to get in on the social media scene. Facebook and Twitter get…
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