4 Strategies to Build an Email List through Facebook

Your email list is an important aspect of building a loyal customer base. When you collect someone’s email address, you can market to them over and over again. It’s a cost effective way to reach customers who have already expressed an interest in your business. How can you use Facebook to build an email list? Consider these 4 strategies.

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Monthly Newsletter

Sending a monthly newsletter to a potential customer’s inbox is a great way to keep communicating without throwing out a hard sales pitch. Newsletters can include upcoming events or products, a behind-the-scenes look at the business, and even fun prizes and contests. Encourage customers to sign up by offering exclusive discounts in the newsletter. Customers can sign up when they’re in your store, on your website, or you can create social media posts that link to the site where they can subscribe.

Social Media Connections

Promote offers on Facebook where customers have to provide an email address. A link on the Facebook post would direct the customer to a landing page where they can enter their name and email address. After the landing page form is completed, the offer is sent to the customer’s email inbox. Promote these offers on your Timeline, and encourage your followers to share those offers on their social media pages.

Giveaways & Free Seminars

Customers are almost always enticed by something that’s free. What can you offer your clients to help them solve a problem? Put something together, like a seminar, a report, or a giveaway and offer it for free. There’s no catch, except customers have to enter their email address to take advantage of the offer. These types of events are popular on Facebook, and your customers will be excited to share with their friends how they, too, can get something for free.

Cross-Market with Non-Competitors

Attract a fresh, but appropriate, audience by running a social media promotion with another business in your area. Collaborate on what the offer will be – a webinar, eBook, or giveaway (for example) – and market the offer to both of your audiences. When the promotion is completed, swap leads with the other business. You both get fresh, new email leads from your social media promotion.

When it come to using social media, be creative. It’s a cost effective way to advertise, so feel free to experiment with different ways to build an email list through your Facebook page. If you have any questions, we’re happy to help out! Give us a call and we can put our heads together to come up with a plan that works for you and your business.


Facebook Ads: A Cost Effective Way to Build your Platform

Social media is an extremely cost effective way to build your lead list because there aren’t many people advertising on it yet. Eventually, everyone and their dog will have an ad on Facebook. However, that hasn’t happened yet. When you compare the cost of Facebook ads vs Google Adwords, leads through Facebook are 1/3 to 1/5 the price of Google. You can relax knowing that the money you spend on Facebook advertising is effective (and affordable).

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Reach Your Clients Early

One reason social media is so cost effective is because you can reach prospective clients very early in their buying journey. When customers are simply gathering information, they’re on on Facebook. When customers are looking for local businesses, they’re on Facebook. When customers are looking for reviews and testimonials, they’re on Facebook. When those same customers are interested in finalizing their selection, they’re on Facebook. The information they see via Facebook ads and social media posts will help them make their decision. Throughout the entire buying process, customers are active on social media. You can find them if you’re active on social media too.

Facebook Ads Specifically Target Your Audience

Finding customers on Facebook is easy because the social media network allows you to target people with a ridiculously high level of specificity. For example, let’s look at how The Get Smart Group might target potential customers. We want to reach people who are making the decision to spend money on marketing and advertising, so we target the person who is writing the checks for that business. Our team can put together Facebook advertising that targets people according to their job title. We identify CEO, COO, president, vice president, owner and founder as job titles. If those words show up in the potential customer’s job title, then we’ve built a very targeted list. That kind of targeting is not possible anywhere else.

When you combine a specific target audience with cost effective advertising, you get a lot of bang for your buck. If you’d like to know more about building your platform on social media, give us a call or check out our free 30-minute consultation.


Facebook Advertising: The Time is Right

Some ideas from 10 years ago are better left behind, like keyboards on a cell phone. Other ideas from 10 years ago are worth keeping around, like online advertising. Consider this: ten years ago in the mid-2000s, it was a big question mark to advertise on Google. Advertisers wondered if it was cost effective, if there were buyers there, and if people used Google to make buying decisions. Now, there’s no longer a question: advertising on Google is highly effective.

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All About Buyer’s Intent

Since then, Google has become a multi-hundred-billion dollar company because they put themselves in the middle of buyer’s’ intent. Here’s how they’ve made it work. If you go to Google and you look up the definition of a word, ads don’t show up because you’re not trying to buy something. However, if you search something like “best ceiling fan,” ads will show up because you’re likely trying to buy something. Google provides a way for the seller to entice buyers to click on their website and hopefully sell the product the customer was originally searching for. It’s an effective strategy because of buyer’s intent – the customer wanted to buy something!

What About Facebook Advertising?

The way Facebook operates is fundamentally different than Google. People aren’t typically looking to buy when they’re on Facebook, but that doesn’t mean that people there don’t have money and aren’t potential buyers. The key to successful advertising on Facebook is crafting the image and the headline so it looks like a regular social media post. Combine that with a call to action and follow through with a landing page that’s consistent with the advertising offer, and you have a winning combination. An effective Facebook advertising strategy means you’ll generate leads of people who are interested in purchasing your product.

Success on Facebook

As a business owner, you have to believe and understand that there are buyers on Facebook. If you reject that notion, you’re doing your business a huge disservice. Currently, Facebook is in the same place Google was 10 years ago. Advertisers have the same types of questions: is it cost effective, are there buyers there, and do people make buying decisions on Facebook? The answer is YES, YES and YES.


There Are Now 3 Lead Lists

People say, “The money is in the list,” and they’re right. However, most business owners only consider their email list. As the popularity of Google and Facebook has increased, there are now two more lead lists you need to be aware of: Facebook remarketing and Google remarketing.

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The Science Behind Marketing Lead Lists

When someone comes into your store, you somehow paid for that person to come into your business. Whether it was a paid ad, years of reputable business, or a word of mouth referral… it cost you money to get that person through your doors. Now that they’re here, you need to collect an email address. Ask them to subscribe to your newsletter or to fill out a form on your website, but you want that email address. Why? It’s a zero cost (or at least a very low cost) way to communicate with them in the future! Once you have an email address, you can market to that person over and over again for pennies. It’s a potential gold mine for business owners.

How do Google and Facebook Fit?

Email lead lists allow you to promote yourself to someone who’s walked through your door, but Google and Facebook remarketing lists allow you to market your business to people who’ve been to your website. That makes your website the equivalent of your storefront, if you want to look at it that way. Here’s how it works. If you have the right codes in place, someone who visits your website will be tagged. That tag allows you to show your ads to those website visitors even when they’re on other websites. Facebook and Google ads will be targeted to those people as well. Those ads are significantly less expensive than cold traffic ads (like billboards, TV commercials and online ads that don’t target people who are already interested in your business). You’ll see a much greater ROI when you advertise to your Google and Facebook lists as well.

Get Started Today

Building your Google and Facebook remarketing lead lists is important even if you don’t already have an online advertising strategy in place. Facebook and Google both have codes you can put on your website so you can start building these lists. The codes are free, so get started today.

The Get Smart Group has an entire team dedicated to online marketing. Do you have questions or would you like more info? We’d love to hear from you!

The Strategy of Managing Customer Reviews

The reality of today’s consumers is this: customer reviews are a huge piece of the puzzle. They establish your business as trustworthy and reputable, but they also determine how your website performs. There’s a procedure to follow when it comes to collecting, posting, and managing customer reviews. The Get Smart Group encourages all of our clients to follow a specific Review Management Strategy. We’ve posted it here so you can follow it, too.

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  1. Ask everybody for a rating & a review in a private email.
  2. Ask positive reviewers to post their review on social media.
  3. Repost them on your website.
  4. Deal with negative reviews – want to learn how? We can help!
  5. Managing customer reviews is easy with the right reports.
  6. Avoid the temptation to fake it.

Ask Everyone for Reviews

If your business isn’t asking for reviews now, you need to be. Ask everybody for a review, no matter how big or small their purchase is. Encourage people to leave reviews in more than one place. Here are some ideas:

Show Those Reviews on Your Website

Having customer reviews and/or testimonials on your website will actually help your page show up better in search results. Google favors pages that have customer reviews on them, and those reviews will show up in regular search results. One way to make sure the best reviews are automatically posted is through Get Smart Reputation, which reaches out to your customers and gently reminds them to share their experiences. “When the customer has a 4 or 5 star review, it is automatically shared on multiple ratings platforms. Now here is the best part! When negative feedback is left (3 stars or worse), the dealer is notified before any feedback is posted to the public. This allows the dealer to address a problem they may have never known about and – in most cases – change a negative response to a positive one that can then be shared,” says Tim Warren, The Get Smart Group’s Sales & Customer Relations Specialist. “This program isn’t just a benefit, it’s a necessity for our clients.”

Deal with Negative Reviews

Negative reviews are inevitable, so you’ll need a procedure to deal with them. Respond quickly to negative reviews by reaching out by email or giving the reviewer a personal phone call to try to work out the problem. Leave a comment on the review so potential buyers know you’re working on the situation or that it has been resolved. Many times, a customer will come back and leave a follow up review about the customer service received as a result of the review, which gives potential buyers peace of mind that you’ll take care of them, too.

Managing Customer Reviews with Regular Reports

You need a way to visualize all of your online reviews so you know what people are saying and where they are saying it. There are custom monitoring & reporting tools that we use, and Get Smart Group Reputation provides all of the relevant customer review information you’ll need so you can manage all of your customer reviews across a variety of online platforms.

Avoid the Temptation to Fake It

Today’s buyers are quick to identify a pile of bologna as a pile of bologna. If your business has 100 reviews and they’re all 5 stars, that’s a red flag. Most people expect that a business is going to have a couple of 1-star reviews. Sometimes people are crabby – potential buyers are okay with that! What you should strive for is mostly 5 stars, then 4 stars, and hopefully only a few 1, 2 or 3 stars.

Bonus Tip: When You’re Starting From Scratch

If you currently don’t have any reviews on your website, this information might motivate you to get started! That’s good! What’s not good is asking all of your past customers to write reviews at the same time. The leading customer review sites have meticulous algorithms that will hide certain reviews if they seem like they’re not spontaneous. Yes, you should as past customers for reviews, but be strategic about how you do it.

CLICK HERE TO LEARN ABOUT GET SMART REPUTATION NOW

If you need help adding customer reviews and testimonials to your website, we’re here to help! Take advantage of our free 30-minute consultation today.


Customer Reviews & Testimonials

The key to the success and prosperity of your business is trust. That means the big question to ask yourself is this: How do you show your customers that you’re trustworthy? Think about the the last time you made a purchase. How did you do your research? If you’re like the average consumer, you probably began by looking at customer reviews.

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The Influence of Customer Reviews

A well-written review could make or break your company’s reputation. Why are they so influential?

  • They’re candid. The good, the bad, and the ugly… you’ll find it all… and it’s all unfiltered. If the product does or does not live up to expectations, you’ll find out by reading reviews and testimonials.
  • There’s no fluff. Reviews are relevant, short, and to the point. The customer doesn’t have to waste his time looking through irrelevant filler.
  • There are no buzz words or marketing lingo. Some companies use terms that the average customer isn’t familiar with. For better or for worse… the truth comes out in customer reviews.
  • They’re the opinion of the average consumer. The reader is an average consumer, too, so there’s an instant connection. Because of that similarity, the reader sees the advice as coming from someone he/she relates to.

The Amazon Example

Do you ever come across a product on Amazon that has no reviews? For most consumers, it’s a huge red flag… especially if it’s a significant purchase. If reviews show a potential buyer that a business is legitimate and trustworthy, a lack of reviews could mean the business is the exact opposite. As consumers, we are skeptical and cynical about products that have no reviews. If a potential buyer visits your website and sees that there are no reviews, it could throw up the same red flags.

The Stats Don’t Lie

There have been enough studies on the importance of customer reviews and testimonials that it’s no longer a matter of opinion. People buy from companies they believe they can trust. Statistics prove just how important it is to have them on your website.

  • 91% of potential buyers say that consumer reviews are the #1 aid to buying decisions.
  • 87% of people trust a friends recommendation over critic’s review.
  • Customers are 3 times more likely to trust peer opinions over advertising for purchasing decisions.
Do you have customer reviews online on sites for your business? If not, what does that say to your leads about your business? Now is a great time to get started adding real reviews and testimonials to your website! Visit this page to learn about our Reputation Management Tool and request a demo and pricing. 

Do SOMETHING with Facebook ads. Please?

Use Facebook Advertising

We’re having so much fun over here with Facebook advertising that I’ve been forgetting to write about it.  But that ends now…

By now you’ve probably been inundated with the fact that you need to be using Facebook to advertise to people.  It doesn’t matter what kind of business you have, the people who buy what you sell are on Facebook.  Young, old, CEOs, entry level workers, your neighbor, your family…  Everyone is on Facebook.  Doing a bit of back-of-the-envelope-math on Facebook’s own data tells me that they’ve got north of 200 million active daily users in the US alone.  Of that, about 93% use Facebook on their phone.  Insane.

As someone who owns a business who helps other people advertise on Facebook, it’s frustrating to hear people who “don’t think it works” or say that it “isn’t worth my time”.  I guarantee you, someone in your industry is doing it now and they’ll only get better, and they’ll be ahead of you forever.

So, let me show you an example.

We have a client in the relationship space who is advertising on Facebook.  We setup landing pages, designed the ads, connected everything to Infusionsoft and let ‘er rip.  In less than one week, we have the following results:

Facebook Lead Cost

 

Basically, the two far right columns are conversions into their products.   What you’re seeing is them getting a new customer for $1.30.  So, unless you’re selling packs of gum online, you can probably make a profit if it’s only costing you $1.30 to get a new customer, right?

Another objection I hear is, “I can’t afford to advertise.”  Really?  We’ve run successful campaigns for $100/mo and I know you can too.  If you really work out your offer, setup your landing page correctly and start running ads, you’ll make your money back.  Without question.

Do Something!

So, all I’m asking you to do today is to please do SOMETHING with Facebook advertising.  If that means you go to the self help center, do it.  If you need to make a landing page, try ClickFunnels.  If you want to talk through it, get our Free Marketing Consultation.

You have no excuses and your business is suffering for it.


Three Simple Tips You Can Follow to Improve Your Linked In Networking Today

Hello... Is it leads you're looking for?Open admission right up front – I didn’t write these tips – these valuable snippets that will help ANY BUSINESS OWNER who has ANY kind of business with finding more leads on Linked in.  This is not an exaggeration.

Yes, I myself am a marketing “expert” with my own consulting company for Business Owners but I’m still learning all the time too. (Gasp!) This past weekend I had the privilege to attend an incredibly valuable Marketing Automation & Sales conference for Law Firms – called “The Rainmaker Retreat” hosted by Legal Marketing Expert Stephen Fairley in Las Vegas.

Fortunately for any readers of this article – it turns out that not everything that happens in Vegas stays there.

Sometimes you marry a cute guy you met there at a business conference for lawyers (well, that’s what I did). And sometimes great ideas that are planted in your head turn into worm holes you can’t help but travel down and you must keep exploring until at some point matter collides with matter and a BLAMMO, a new universe is formed – Or at least you decide you must share what you have learned. Here is where I find myself today.

Yes – the article title said 3 tips, but again, why stop at 3 if there are 1o I can share? After all, the title “10 simple tips” sounds more time consuming and less motivating right…?

Stephen is one of the most organized and motivational educators I have encountered in my time working in the marketing field. As a marketing consultant who believes in measurable ROI – absolutely DEMANDS it for my clients and for my own business, I love what Stephen’s company is doing for the Legal Industry. Yes I endorse Stephen on Linked In.

These principals apply to ANY business or practice owner who is using Linked In now OR would like to be using Linked in for better networking, marketing and lead generation in their business. Read on and then take the steps he suggests. I started making these improvements 15 minutes into his talk on this topic – and by the end of the day I had 100 more profile views and connections on Linked In.

  1. Keyword load your title – Law firm marketing expert, legal marketing, business coach, best selling author, marketing expert for lawyers  YOU MUST HAVE A PHOTO / HEADSHOT 
  2. Fill out your work history and keyword load it – describe your business but focus primarily on: the kinds of clients you want to work with, the types of professionals you look to refer clients to and receive referrals from, success stories / case studies, Results you have achieved for your clients – linked in just added more options – be sure to fill it out completely!
  3. Connect with people you already know – CONNECT WITH YOUR LEADS ON LINKED IN – use this awesome tool to upload lists of your leads or referral partners easily https://www.linkedin.com/fetch/importAndInviteEntry  (link is case sensitive)
  4. Give recommendations & Then ask for them  (get at least 10 or more recommendations)
  5. Update your profile weekly – content from your blog, snippet from articles youve read, case study, new project you’re working on, a “win” you had for a client, a seminar you’re going to or giving, a networking event you’re attending
  6. Monitor who is looking at your profile each week – connect with those who are looking.
  7. Join groups for refarral sources and / or potential clients (2 million groups on linked in!, 8000 groups started weekly!, people who are active in groups get 4x as many profile views as other people).
  8. Consider starting a group for your target market or potential referral sources – this is a lot of work and must be updated each week to stay relevant.
  9. Connect Directly with potential referral sources – send a connection request, send an inbox message, see if they would be interested in meeting face to face
  10. Invite them to lunch! Don’t make lunch a pitch fest – listen and ask probing questions 80% of the time, talk about yourself 20% of the time.
  11. You can edit what you’ve been endorsed for – delete the ones you don’t have and add the ones you do.

TIP – if you use the linked in app on your smart phone, you don’t need someones email address to send them an email.

Do you WANT to do more in your business this year? Then follow this advice and “Make a decision to take action. Not making a decision is actually making a decision.”     Stephen Fairley


LowestRates.com – a Get Smart Group Customer Success Story

Lowest Rates (lowestrates.ca in Canada and lowestrates.com in the U.S.) is a price comparison site, much like Expedia or Hotwire, but instead of offering prices on travel, it compares personal finance products. The site has access to mortgage rate from over 30 banks and lenders in Canada. And, if someone is looking for insurance or credit cards to fit their needs, the site offers quotes from over 10 providers.  “We want to empower people to more easily understand personal finance and make the right choices for their unique needs,” says Justin Thouin, co-founder and CEO.

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Justin explains that, before working with The Get Smart Group, Lowest Rates saw nearly 100% of its traffic through organic search, but wasn’t doing much beyond a monthly newsletter from a reacquisition standpoint. “We were doing a great job of acquiring our customers, but getting them to come back to our website, cross-buy products and staying in the forefront of our customers minds – we weren’t doing a good job of that,” Justin says.

Justin and his team saw an opportunity in working with The Get Smart Group to provide a better service to consumers by providing them with educational pieces and helping them save money. Utilizing The Get Smart Group’s Infusionsoft program for the majority of email communication, Lowest Rates works toward engaging its customers more on a regular basis.

The program sends an email to new customers when they visit and set up an account on the site. Lowest Rates also sends two weekly emails through the Infusionsoft program: an informational email on Mondays to help educate consumers and a “lowest rate of the week” email every Wednesday as a special offer that should catch the interest of the lead database. “Infusionsoft also manages our database of customers and allows us to slice and dice that list to target market them as needed,” Justin explains.

Lowest Rates has seen significant improvement in its retention numbers since working with The Get Smart Group and implementing the Infusionsoft email marketing program. “We definitely have better engagement from our customers. We’ve stayed top of mind with them and we’ve been able to share with them other products that we have to offer. We acquire feedback more frequently because we create a personal, one-on-one relationship with each of them. And we generate incremental revenue through the cross-selling of products, whereas we weren’t doing that before.”

Justin reports that working with The Get Smart Group has certainly improved their business. “We’ve only had the pleasure of working with Scott directly so far. He’s responsive and his expertise has added value to our company.”


Is Your Email Campaign Stuck in the Age of Desktops?

Tips and Tricks for Making Your Emails Mobile Friendly

By: Andrew Lisa

When you send an email, assume it will be opened on a mobile device. Emails that aren’t optimized for mobile are hard to read, difficult to navigate and easy to close and ignore. Emails should look great on desktops, but also on cell phones and tablets. This way, your recipients have no problem reading them when stopped at red lights, at dinner with loved ones and anywhere else smartphones are used.

Subject Lines:mobile-email-marketingEDIT Less is More

Subject lines should be short, containing just a few powerful words — like newspaper headlines. Anything over 40 characters and you run the risk of your subject being cut off and disappearing into ellipses oblivion. Long, convoluted subject lines lead to unread emails.

Bigger is Definitely Better

Get your mind out of the gutter. We’re talking about fonts, here. On a smartphone, 11-point font looks like the fifth line down on that chart they make you read at the eye doctor’s office. Everyone who isn’t Gilbert Gottfried hates squinting. Don’t go under 13 points, and consider taking it all the way up to 15. Don’t get fancy. Avoid web-embeddable fonts and stick with the tried-and-true HTML options like Georgia and Arial.

Stack Pancakes, Not Links!

Links are like rival gang members in prison — it’s best for everybody if they are kept far apart from each other. Fingers aren’t stylus pens. When someone tries to click your phone number, but they accidentally click your email address because the two links are right on top of each other, that person hates you forever.

 

Focus on Formatting

Stick to one column. Multiple columns on small screens create clutter, reduce visual impact and increase the odds that it won’t look good on different devices and platforms. Most importantly, it makes people zoom, and people want to zoom about as much as they want to install another Adobe update.

Don’t make your email more than 600 pixels wide, which is the industry standard because it fits virtually all screens. Many devices can handle more, but you should play to the lowest common denominator — because it is sadistic and evil to make anyone scroll side to side just to read your email. Also, avoid using background images, menu bars and other visual distractions.

Picture Perfect

Most email platforms block images by default, so avoid using them to display crucial information. If you use images, keep them low-res. Although bandwidth is less of an issue than it used to be, high-res images may take a while to load, which gives your recipient time to loathe your existence and unsubscribe.

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Calls to Action

Include a specific, clickable call to action. Don’t make it an Easter egg hunt. CTAs should be obvious and should show up in more than one place. Now repeat the following phrase three times while holding a rabbit’s foot:

I will not put my CTA buttons anywhere near my unsubscribe button.

Before you hit “send,” make sure to test your message on multiple devices, both Android and iOS. Beyond that, the basic rules of traditional email marketing apply. Make messages scannable. Avoid large blocks of text, stick to the central message, put the important stuff at the top and always offer something of value.